Email marketing is backbone of e-commerce websites, daily deal websites, and social networking websites. Popular websites like Amazon, eBay, FlipKart, Groupon largely depend on it.
Despite of luxurious Social Media, which is luring businesses for spending on marketing campaigns & Brand recall, e-Mail newsletter, is still most effective web marketing tool. It may not look cool like facebook page or so frequent like tweets but rather economic as well as has better customer acquisition rates.
Success of Daily Deals website like Groupon, Snapdeal is largely based on their deals alerts subscription. They have a large user base. Not all users login to these sites daily but they receive mails through them. Here are some reasons why email marketing still holds strong position on online marketing space.
Everyone Has It
It’s true that email is fighting with other services for online communication, but it is still ubiquitous in a way that other social media networks are not. As of May 2010, 39% of US Internet users had never used a social network, compared with only 6% who had never sent or received an email. If you want to reach the majority of your audience, email is still the safest bet.
It’s a Unique Identifier
It’s worth noting that people tend to be members of multiple social media websites simultaneously, with varying degrees of involvement, but they usually have only one or two active email addresses. The email address remains the unique identifier online; you use it to log into almost everything, so it would take a lot for it to become obsolete.
It’s a Coveted Resource
According to research conducted by the Direct Marketing Association, email marketing is expected to generate an ROI of $44.00 for every dollar spent on it in 2011.
This is due in part to the fact that more customers are engaging via email: 93% of email users have opt- in relationships with a consumer brand, as opposed to 15% on Facebook and 4% on Twitter (according to Chris Brogan, president of New Marketing Labs).
This value has been recognized by most social media networks. Facebook launched Messages, which provides each user with an @facebook.com email address, because it understands the importance of email in the social graph.
Google+ is also tying email more directly into social media activity, blurring the distinction between the two.